Senior Marketing Strategist

1 week ago

Mississauga, Ontario, Canada PepsiCo Full time
About Us

We are a global food and beverage leader that is constantly pushing the boundaries of innovation. Our purpose is to make more nutritious products for people everywhere, while reducing our environmental footprint.

Overview

The Associate Marketing Manager role is an integral part of our team in growing our largest FLC brand, Lay's. You will support the strategic vision and brand planning for this portfolio, ensuring creative excellence on consumer programs and driving commercial execution to deliver both short-term and long-term results.

Salary & Benefits

We offer a competitive compensation package, comprehensive benefits, and a dynamic culture that promotes diversity and inclusion.

Job Description
  • Support the delivery of brand targets (volume, share, and equity growth) across the Lay's TM & sublines portfolio.
  • Translate consumer and market insights, innovation, and portfolio strategies to build demand and drive share growth, supporting the Marketing Manager in crafting planning cycle inputs to influence long-term strategic planning.
  • Drive execution of commercial plans by leading key program activations from brief to execution, including communications, social/digital programming, media strategy, in-store point-of-sale displays, packaging, etc., across Lay's and its sublines.
Required Skills & Qualifications
  • Minimum of Bachelor's Degree (Business degree preferred).
  • Self-starter with a high sense of urgency and passion for delivering winning results.
  • Strong leadership and exceptional collaboration skills with ability to build strong networks (key stakeholders include Sales, Insights, Supply Chain, Finance, R&D, Agency Teams, US/Global).
Benefits

We offer a supportive team environment, opportunities for professional growth and development, and a chance to work on sustainability goals that inspire positive change for people and the planet.

Why Work at PepsiCo?

PepsiCo is a place where everyone is welcome, and you can dare to be yourself. We offer a unique opportunity to learn, develop, and grow your skills for the future. Join us and discover a world of possibilities.

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