Director of Sales and Marketing
4 weeks ago
**Director of Guest Experience, Sales, & Marketing Role**
The Director of Guest Experience, Sales, & Marketing is responsible for driving membership growth and retention, filling programs and services to capacity, cultivating partnerships, building external communications plans, overseeing member engagement, and developing innovative advertising programs that drive sales and develop loyal customers.
Key Responsibilities:
- Lead a dynamic team of marketers and Guest Service team members to turn ideas into action.
- Develop and oversee the development and execution of strategies and plans in the areas of Marketing, Sales, Guest Experience, External Communications, and Sponsorship.
- Provide leadership and direction to the Marketing team, Guest Service Manager, and Guest Service Team members.
- Function within a strategic and policy framework established by the CEO and the Board.
- Contribute to organizational strategy and policy development.
- Leverage technology, artificial intelligence, and Salesforce-based software to engage, support, and add value to each member's journey.
- Foster an environment rich in Diversity, Equality, and Inclusion for all members and staff.
- Communicate effectively and courteously with staff, public, board members, and sport partners.
- Act as Facility Supervisor on designated shifts.
- Ensure facility-wide safety and emergency procedures are followed.
- Build relationships with Marketing and Guest Service Leaders of like facilities to share information and gather competitive intelligence.
Requirements:
- Post-secondary degree in marketing or related equivalent.
- At least five years of experience developing and implementing best practices, marketing initiatives, providing creative direction, and being able to balance a diverse range of needs and expectations to produce greater than average results.
- At least three years of experience working in the recreation industry or related industry is considered an asset.
- At least three years of experience working in B2C and B2B marketing & sales.
Our Commitment To Diversity, Equity, And Inclusion
We value the uniqueness and perspectives of all employees and are committed to diversity, equity, and inclusion initiatives to create a feeling of belonging for all of our team members at MNP Community & Sport Centre. MNP Community & Sport Centre provides support in its recruitment process to candidates with disabilities; including accommodation, that takes into account candidates' accessibility needs. All candidates applying to MNP Community & Sport Centre must have legal authorization to work in Canada with no restrictions.
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