Brand Marketing Leader for Fashion Retail

1 day ago


Toronto, Ontario, Canada Joe Fresh Full time

Founded in 2006, Joe Fresh has established itself as a leading fashion brand in Canada, offering modern style and accessible design to men, women, and children. The company's commitment to quality and value is reflected in its comprehensive lifestyle collections, spanning apparel, accessories, and footwear.

Job Description

The Senior Manager, Brand Marketing role is a key position within Joe Fresh, focusing on the strategic and executional excellence of national marketing campaigns, always-on content, and special projects executed in-store or online. This role requires collaboration with multiple stakeholders to ensure seamless delivery of marketing plans and programs that support sales, category, and brand objectives and KPIs.

Key Responsibilities
  • Define and drive Joe Fresh's brand strategy to maintain and grow positive brand health results year-over-year.
  • Owning the end-to-end campaign planning process for small-scale to national campaigns, leading campaign strategy and execution from creative briefing to successful delivery of on-concept and on-time assets.
  • Collaborating with leadership and business partners to ensure marketing briefs align with strategic and annual plan objectives, leveraging data and insights whenever possible.

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