Paid Advertising Expert
7 days ago
We are seeking a highly experienced Paid Social Media Senior Specialist to join our team. As a key member of our agency, you will play a crucial role in delivering exceptional results for our clients through expertly executed social media advertising campaigns. With a deep understanding of the ins and outs of social media advertising platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, LinkedIn, and TikTok), you will report directly to the account Supervisor/Manager, leading the implementation of paid social media plans and ensuring high-quality outcomes.
Key responsibilities include assisting in the development of media plans to meet client goals, presenting strategy plans and performance reports to clients, and leading campaign execution approach. You will also educate junior team members on platform best practices, collaborate closely with vendors, and external partners to achieve client goals, and ensure high-quality deliverables to clients as the primary point of contact. This role requires a strong ability to analyze large volumes of data to extract meaningful insights that guide optimizations, as well as excellent communication skills to present complex solutions to less technical audiences verbally and in writing.
What We Offer:
- Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
- Extended long weekends throughout the year with an additional day off each long weekend
- Wellness & Tech benefits to support what's most important to you
- Birthday leave
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
- Local and Global Mobility within the Publicis Groupe network
Requirements:
- 3+ years of experience in Paid Social Media buying and planning on multiple social platforms for medium and large size clients
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- Technical proficiency across social media advertising channels (Facebook/Instagram, Snapchat, Twitter, TikTok, LinkedIn, Pinterest, etc.)
- Experience presenting data and insights to medium and large audiences
- Proven record managing multiple timely delivery and prioritizing projects in highly paced environment
- Experience managing working relationships with internal and external partners
- Facebook Blueprint Certification, Twitter Flight School, and Snapchat Certification
- Proficiency in Microsoft Office, with an advanced working knowledge of Microsoft Excel
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