Senior Marketing Campaign Specialist

2 days ago

Edmonton, Alberta, Canada ABS Truck and Trailers Parts Ltd. Full time

We are seeking a highly organized and detail-oriented Senior Marketing Campaign Specialist to join our team at ABS Truck and Trailers Parts Ltd.

Job Summary

This is a permanent full-time position working 35 hours per week with a salary range of $65,000 - $80,000 per year.

About the Role

The Senior Marketing Campaign Specialist will be responsible for developing and implementing communication strategies to promote our products and services. This will include evaluating existing programs, identifying areas for improvement, and implementing changes to drive results.

The ideal candidate will have 1-2 years of experience in marketing and a strong understanding of communication principles. They will be a team player who is able to work independently and prioritize tasks effectively.

Key Responsibilities
  • Develop Communication Strategies

The Senior Marketing Campaign Specialist will develop and implement effective communication strategies to achieve business objectives. This will involve analyzing market trends, identifying target audiences, and creating campaigns that resonate with them.

Evaluate Communication Strategies and Programs

The successful candidate will evaluate the effectiveness of existing communication programs and identify areas for improvement. They will analyze data and metrics to determine what is working and what is not, and make recommendations for change.

Implement Communication Strategies and Programs

The Senior Marketing Campaign Specialist will be responsible for implementing new communication strategies and programs. This will involve coordinating with internal stakeholders, managing budgets, and tracking progress.

Answer Written and Oral Inquiries

The successful candidate will provide excellent customer service by responding to written and oral inquiries in a timely and professional manner.

Co-ordinate Special Publicity Events and Promotions

The Senior Marketing Campaign Specialist will coordinate special publicity events and promotions to raise awareness of our products and services.

Conduct Public Opinion and Attitude Surveys

The successful candidate will conduct public opinion and attitude surveys to understand customer perceptions and preferences.

Requirements
  • Education: College/CEGEP degree in marketing or a related field
  • Experience: 1-2 years of experience in marketing, preferably in a similar role
  • Skills: Strong understanding of communication principles, excellent writing and verbal skills, ability to work independently and prioritize tasks effectively
Work Environment

The Senior Marketing Campaign Specialist will work in a fast-paced marketing environment with a dynamic team. The ideal candidate will be a team player who is able to work collaboratively with others to achieve business objectives.

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