Content Marketing Strategist

2 months ago

Old Toronto, Ontario, Canada 2 Sigma Full time
Job Description

**About the Role**

We are seeking a highly skilled Content Marketing Strategist to join our team at 2 Sigma. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives business growth and customer engagement.

Key Responsibilities:

  • Develop and implement a content marketing strategy that aligns with our business objectives and resonates with our target audience.
  • Lead a team of content creators and collaborate with cross-functional teams to produce high-quality, engaging content across various channels.
  • Conduct market research and analyze industry trends to stay up-to-date on the latest content marketing best practices.
  • Measure and report on the effectiveness of our content marketing efforts, using data to inform future strategy and optimization.
  • Manage and coordinate external resources, such as freelance writers and designers, to ensure timely delivery of high-quality content.
  • Stay up-to-date on competitor content and industry trends to support high-quality output.
  • Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights.

Requirements:

  • 6+ years of content marketing experience, with a proven track record of driving measurable, impactful bottom-line growth.
  • Developed and led content teams that driven measurable, impactful bottom-line growth.
  • Strong analytical skills, with the ability to use data to meaningfully measure the impact of content work.
  • Excellent communication and project management skills, with the ability to manage cross-functional initiatives through multiple concurrent deadlines.
  • Strong understanding of content marketing principles, including content strategy, creation, distribution, and measurement.
  • Experience working at a startup or high-growth environment, with a passion for innovation and disruption.

What We Offer:

  • Competitive salary and meaningful equity.
  • Comprehensive health benefits, including medical, dental, and vision coverage.
  • Flexible vacation and time off, including an extra week of office closure during the end-of-year holidays.
  • Parental leave with top-up, including 12 weeks off with a 100% salary top-up for all full-time employees.
  • Hybrid work environment, with a dog-friendly office space.
  • Personal and professional growth opportunities, including ongoing feedback, mentorship, and coaching.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their experience and qualifications for the role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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