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Art and Creative Director

2 months ago

Markham, Ontario, Canada Clearoute Full time
About the Role

Clearoute is seeking an Art and Creative Director to oversee the development of Humaniti's creative content for social media, ensuring alignment with our overall marketing and business objectives.

Key Responsibilities
  • Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with our company's broader marketing and business goals, including organic and paid social media efforts.
  • Team Leadership: Lead, mentor, and manage a team of social media professionals, including social media managers, content creators, and community managers, providing direction, support, and performance feedback to ensure the team meets its objectives.
  • Campaign Management: Oversee the planning, execution, and optimization of social media campaigns across various platforms, ensuring campaigns are on-brand, effective, and aligned with company goals.
  • Brand Voice & Messaging: Ensure consistency in brand voice, messaging, and visual identity across all social media channels, working closely with the content and creative teams to maintain brand integrity.
  • Budget Management: Manage the social media budget, including advertising spend, tools, and resources, ensuring efficient use of funds to maximize return on investment (ROI).
  • Crisis Management: Understand social media crisis management protocols, ensuring quick, effective responses to negative publicity or responses to protect the brand's reputation.
Qualifications
  • Advanced knowledge of social media platforms, tools, and best practices.
  • Strong leadership and team management skills.
  • Excellent strategic thinking and problem-solving abilities.
  • Proficiency with social media analytics tools.
  • Exceptional communication and interpersonal skills.
Benefits
  • Dental care
  • Extended health care
  • On-site gym
  • On-site basketball court
  • On-site squash court
  • Free or discounted food
  • Free on-site parking
  • Paid time off
  • Company events