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Marketing and Communications Specialist

2 months ago

Kitchener, Ontario, Canada Sun Life Full time
About the Role

We are seeking a highly skilled Marketing and Communications Specialist to join our team at Sun Life. As a key member of our marketing team, you will be responsible for developing and executing a wide range of marketing deliverables, including events and sponsorships.

Key Responsibilities
  • Marketing and Communications
    • Develop company, product, and service marketing materials to capture the attention of the audience and drive sales.
    • Produce error-free copy that upholds and advances the Sun Life brand, marketing goals, and business objectives.
    • Follow the creative development process, including brainstorming activities, researching competitive marketing programs, and matching design and vehicle to the target audience.
  • Event Production
    • Initiate RFPs for hotel/venues based on parameters set out by Marketing Manager; consolidate RFP results to create a short list for the Marketing Manager and Director to select from.
    • Registration and attendee management, including rooming lists and manifests.
    • Detailed project planning timelines, critical path, development, and checkpoints.
    • Admin tasks, including shipping.
    • On-line registration system building, testing, and implementation.
    • Mobile application building, testing, implementation, and on-site support.
    • Management of presentation slide decks, including testing and on-site execution.
  • Decision-Making Authority
    • Recommend the most appropriate creative application and use of brand attributes to marketing vehicles and tactics to achieve project objectives.
    • Select vendors and determine design application across all media.
    • Manage allocated budget and deliverables for individual projects.
    Requirements
    • Post-secondary education in a related field (marketing, advertising, design, etc.).
    • 3 years or more of combined experience in copywriting and design development.
    • 2 or more years in event management.
    • Demonstrated creativity, innovative thinking, and enthusiasm.
    • Ability to write clear and effective copy in plain language.
    • Knowledge of sales and distribution processes.
    • In-depth knowledge of venue and space requirements.
    • Strong project management and analytical skills, along with the ability to develop and implement event project plans.
    • Understanding of the financial services industry, its regulations, and other complexities.
    What We Offer
    • A competitive salary and bonus structure informed by market range data.
    • Flexible benefits from the day you join to meet the needs of you and your family.
    • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle.
    • Ongoing learning, training, and coaching to grow your career.