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Marketing Data Analyst

2 months ago

Ottawa, Ontario, Canada Farm Boy Full time

About Farm Boy

Farm Boy is a leading retailer of fresh food and grocery products in Ontario, Canada. We are passionate about creating a unique and enjoyable shopping experience for our customers and team members alike.

Job Summary

We are seeking a highly skilled Marketing Data Analyst to join our team. As a Marketing Data Analyst, you will play a critical role in supporting our marketing strategies through data-driven analysis. You will collect, analyze, and interpret data from various marketing channels to help us understand customer behaviors, campaign performance, and market trends.

Key Responsibilities

  • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights to the Marketing team.
  • Work closely with Marketing, Finance, and Procurement teams to optimize campaigns and improve customer acquisition and retention.
  • Prepare weekly and periodic progress reports for stakeholders and senior leadership by collecting, analyzing, and summarizing operational information and trends.
  • Conduct ROI analysis to inform strategic marketing decisions.
  • Identify market trends or customer behavior patterns using complex data sets and opportunities for growth.
  • Filter and organize data by reviewing various data reports, printouts, and performance indicators.
  • Assist in developing data-driven recommendations for marketing strategies, content optimization, and customer journey enhancements.
  • Collaborate with cross-functional teams to ensure data consistency and accuracy across all platforms.
  • Own and deliver ad-hoc data requests and analytics, effectively managing timelines and prioritizing work.
  • Stay up to date on marketing analytics tools, trends, and best practices to continuously improve data processes.

Requirements

  • Typically requires completion of post-secondary education with an emphasis in Marketing, Data Analytics, Statistics, or related field, plus a minimum of 2 years of Data/Business Data Analyst experience or an equivalent combination of education and experience.
  • In-depth technical experience with data models, database design development, data mining, and segmentation techniques.
  • Proficiency in data analysis tools (e.g., Google Analytics, Excel, Tableau, Power BI) and marketing platforms (e.g., Sprout Social, Google Ads, Facebook Ads Manager).
  • Strong analytical skills with the ability to translate data into meaningful insights.
  • Strong communication skills both written and oral, with the ability to present data insights clearly and effectively to stakeholders.
  • Ability to work independently in a fast-paced environment, manage multiple projects, and meet deadlines with a strong attention to detail.
  • Proficient in report writing and presenting results with a superior standard of quality.
  • Knowledge of retail industry and food products considered an asset.

Work Environment

  • Providing service to several people or departments, working under many simultaneous deadlines.
  • Performing extensive and repetitive data entry.
  • Sitting for long periods of time at a workstation.
  • Possible exposure to eye strain from computer terminals.