Marketing Director

7 days ago

Whitehorse, Yukon, Canada Northwestel Full time

Job Summary

The Marketing Manager will lead the development, implementation, and analysis of end-to-end marketing campaigns across all channels and tactics, including direct mail, outbound telemarketing, digital marketing, retail, door-to-door, and grassroots activities.

Key Responsibilities

  • Manage and/or support marketing programs, including ideation, creation, execution, and analysis of campaign results.
  • Work cross-functionally with Offer and Pricing, Customer Intelligence, Channels and Marketing Communications, and Agency teams to bring campaigns to market.
  • Develop creative assets internally or through agencies and manage projects involving social media, digital platforms, employee engagement, and community engagement.
  • Analyze weekly, ad-hoc, and post-mortem campaign results.

Requirements

  • Bachelor's degree in Marketing or Creative fields (Business, Marketing, Communications, Creative, or Web Design/Development) combined with a minimum of three years marketing experience, preferably in the telecommunications industry.
  • Advanced MS Office skills, particularly MS Excel and MS PowerPoint.
  • Experience working with digital teams, external advertising or creative agencies, etc.
  • Creative and design-focused.
  • Demonstrated interpersonal skills, the ability to build and foster teams, and deliver against a common objective.
  • Excellent communication, both written and verbal.
  • Strong sense of autonomy and initiative.
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
  • Keen interest in communications technology (including Internet and Video) and the flexibility to respond to rapid changes in the market.

What We Offer

  • Health & Wellness Benefits, Pension Plan, Discounts.
  • Team Incentive Bonus.
  • Paid Vacation with a Vacation Travel Allowance.
  • Work-Life Balance.
  • Community Involvement.

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