Beauty Marketing Campaign Lead
5 days ago
At Loblaw Companies Limited, we're innovating health and wellness in Canada. We're committed to building our talented team who champion collaboration, kindness, and inclusivity. Join us in creating a healthy future for your career and for all Canadians.
Job Description
This role focuses on executional excellence for marketing campaigns and brand innovation. As a key collaborator across multiple partner groups, you will work closely with partners to compile consumer/business insights and use these insights to inform the campaign strategy and brief. Your responsibilities will include managing the planning process for small to moderate marketing campaigns, developing marketing briefs, and leading campaign execution. You will also support the portfolio-level execution of Quo Beauty always-on support including campaigns and ongoing merchandising support within the guidelines set by the Quo Beauty marketing team.
What You'll Do
- Develop campaign/category-level plans that align to strategic and annual plan objectives
- Manage the planning process for small to moderate marketing campaigns
- Lead campaign execution, acting as the primary point of contact for internal/external agency counterparts and other partners
- Support the portfolio-level execution of Quo Beauty always-on support including campaigns and ongoing merchandising support within the guidelines set by the Quo Beauty marketing team
What You Bring
- Knowledge on marketing communication
- Experience in campaign development and execution
- Developing marketing insights from data and analytics
- Budget management and project management skills
- 3-5 years of experience
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