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Content and Client Marketing Specialist

2 months ago

Kitchener, Ontario, Canada Manulife Insurance Malaysia Full time
Job Description

About the Role

We are seeking a highly skilled Content and Client Marketing Specialist to join our team at Manulife Insurance Malaysia. As a key member of our marketing team, you will be responsible for creating customized client-specific content and communications that help our clients understand and use their benefits plans.

Key Responsibilities

  • Develop and implement effective content marketing strategies to engage our clients and promote our benefits plans.
  • Collaborate with cross-functional teams to create and distribute high-quality content, including promotional plans, campaigns, emails, posters, postcards, letters, and intranet content.
  • Manage relationships with external clients and stakeholders to ensure their needs are met and exceeded.
  • Conduct market research and analysis to identify trends and opportunities for growth.
  • Develop and maintain a deep understanding of our clients' needs and preferences to inform content development and marketing strategies.
  • Work closely with our design and translation teams to ensure all content is visually appealing and accessible to our diverse client base.
  • Manage multiple projects simultaneously and prioritize tasks to meet deadlines and deliver high-quality results.

Requirements

  • Proven experience in content marketing, marketing communications, or a related field.
  • Excellent written and verbal communication skills, with the ability to adapt tone and style to suit different audiences.
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Ability to work independently and as part of a team, with a strong focus on collaboration and stakeholder engagement.
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively.
  • Proficiency in Microsoft Office and other marketing software, with a willingness to learn new tools and technologies.

What We Offer

  • A competitive salary and benefits package.
  • A dynamic and supportive work environment, with opportunities for growth and professional development.
  • A chance to work with a leading insurance company and make a meaningful impact on our clients' lives.
  • A collaborative and inclusive team culture, with a focus on diversity, equity, and inclusion.

About Manulife Insurance Malaysia

Manulife Insurance Malaysia is a leading insurance company that provides a range of financial products and services to individuals and businesses. We are committed to helping our clients achieve their financial goals and live their best lives.

Our Values

  • We lead with our values every day and bring them to life together.
  • We create opportunities to learn and grow at every stage of your career.
  • We invite you to help redefine the future of financial services.
  • We foster an inclusive workplace where everyone thrives.
  • We build a business that benefits all stakeholders and has a positive social and environmental impact.