Digital Marketing Strategist, SEM Campaigns

4 weeks ago


Edmonton, Alberta, Canada Jobber Full time

We're seeking a talented Performance Marketing Manager, SEM to join our Demand Generation team at Jobber. This role involves driving growth through integrated paid and organic marketing campaigns.

The Role:

As a valued member of our team, you'll work closely with key stakeholders to execute coordinated strategic campaigns, optimize paid campaigns, and analyze data to prove the efficacy of media buying strategies.

Responsibilities:

  • Identify new campaigns, strategies, and channel opportunities to test and acquire new customers
  • Work collaboratively with the Demand Generation team to optimize paid campaigns and develop integrated marketing strategies
  • Develop and maintain relationships with advertising partners and vendors
  • Analyze and distill large amounts of data into reporting and data visualizations to communicate business insights
  • Support and manage communications with external partners and vendors

Requirements:

  • 5+ years of experience in digital marketing or performance marketing
  • Knowledge of online advertising campaign setup, optimization, and account management
  • Experience with media buying on advertising platforms, including Facebook, Google Ads, and Microsoft Ads
  • Experience with analytical tools, including Google Analytics and Adobe Analytics
  • Ability to initiate, develop, and maintain relationships with advertising partners

What You Can Expect:

  • A total compensation package that includes extended health benefits, RRSP matching, and stock options
  • A dedicated Coaching and Development function to help build your career and reach your goals
  • Support for all your breaks, including vacation, rest and recharge, and parental leave top-ups


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