Category Growth Specialist
3 days ago
**About Us**
Nestlé Canada is a leading food and beverage company that prioritizes its people. We strive to create a culture that empowers employees to bring their authentic selves to work each day.
We have over 3,000 members who take action using agility, courage, and trust to find solutions that benefit the business or greater good. Our team of changemakers is curious and challenges the status quo, taking risks that drive us forward.
Our Focus
We focus on nourishing our customers while enriching them. Empowerment leads to strong employee engagement, a great work culture, and motivated employees.
What to Expect
The Manager, Category Leadership develops and executes Customer/Category Business Plans aligned to Nestlé strategic category growth opportunities. They provide insights, analytics, and category reviews to unlock department and category growth solutions for prioritized Customer/Channel opportunities.
The role involves project management leadership for these category growth projects and driving the customer and portfolio segmentation process internally. The Manager, Category Leadership provides insights to support long-term and annual business planning to drive customer centricity. They lead the annual Integrated Commercial Planning process and build capabilities in category leadership across commercial teams.
- Leads customer portfolio segmentation process and brings clarity to the category growth drivers to unlock growth.
- Facilitates updates to strategic category narratives and category drivers, reflecting current shopper and customer environment.
- Active source of industry and category insight leveraging data and analysis to support planning and execution.
- Collaborates with the Shopper Marketing Manager to align retail and OMNI activation strategies, providing expertise to enhance customer-level sell-in.
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