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Country Style Marketing Leader
2 weeks ago
This leadership role is responsible for driving growth and profitability through the planning, development, and implementation of Food & Beverage innovation and strategic consumer marketing activities. As the marketing lead for Country Style, you will be accountable for developing business plans that meet sales objectives by closely monitoring industry trends and identifying relevant implications and opportunities.
- Establish and maintain expert knowledge of the Country Style brand, including sales, category insights, market trends, consumer needs, and competitive threats.
- Contribute to the annual strategic plan for the brand, including pricing strategies.
- Lead the annual marketing plan, including sales targets and associated budget spend management.
- Foster off-premises digital sales via online/mobile orders, loyalty, and delivery.
