Senior Brand Manager

3 days ago

Old Toronto, Ontario, Canada Knix Wear Inc. Full time
Job Title: Senior Manager, Brand

Knix Wear Inc. is a leading intimate apparel and activewear brand that is revolutionizing the industry with its innovative products and customer-centric approach. We are seeking a highly skilled Senior Manager, Brand to join our dynamic marketing team.

Job Summary:

The Senior Manager, Brand will play a vital role in driving the development and execution of brand positioning, long-term strategy planning, and integrated plans for seasonal initiatives. This role will contribute to evolving Knix's brand fundamentals and working closely with the Sr. Director of brand Strategy to shape the future of the brand.

Key Responsibilities:
  • Create an annual brand plan that ladders up to Knix's long-range plan to identify integrated cross-functional opportunities, define the barriers to success, and recommend priority initiatives to address the triggers and barriers.
  • Develop and implement an omnichannel marketing strategy that combines seasonal marketing campaigns, product launches, evergreen content programs, channel-by-channel content deliverables, strategic activations, go-to-market plans, and brand partnerships.
  • Lead the planning, development, and execution of evergreen strategy and brand campaigns that effectively engage the target audience and drive brand awareness.
  • Develop and lead briefings that inspire best-in-class creative output and deliver clear commercial impact.
  • Develop clear measurement plans and KPIs with cross-functional teams that maximize the advantages of different platforms.
  • Craft end-to-end campaign plans across marketing channels (Digital, Social, Site, Visual, PR, Email, Retail, etc.) that share a cohesive, consistent brand voice and visual identity.
  • Routinely present updated and optimized marketing strategies and plans.
  • Report performance results, and learnings.
  • Continuously analyze and report on brand performance, making data-driven recommendations for improvements.
  • Build an internal network of close cross-functional collaborators that drive clarity, efficiency, and excellence across the organization.
  • Collaborate across multiple teams to drive integrated marketing programs that deliver against key metrics.
Requirements:
  • 5+ years of experience in a similar Integrated Marketing or Brand role in a similar organization or DTC business model.
  • Proven track record in the development of impactful brand planning and execution.
  • Experience managing and developing brands that have a clear POV and participate in the cultural zeitgeist.
  • An entrepreneurial spirit demonstrated through previous experience working in a startup environment or through proactive proposals within an established brand environment.
  • Strong brand-building skills proven out in some different operating environments and brand scenarios.
  • Deep appreciation and knowledge of brand development foundations (positioning, identity, narrative).
  • A working understanding of growth, retention, and digital product process, and KPIs.

Note: Knix Wear Inc. has a hybrid work environment, with the requirement to be in our Downtown Toronto office 2 days per week. Building strong relationships and collaborating internally is important to us.

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