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Brand Strategy Director

2 weeks ago

Mississauga, Ontario, Canada Echelon 56 Full time

Company Overview

Echelon 56 is a leading provider of Personal and Commercial Specialty Insurance solutions in Canada, protecting families and businesses through its network of trusted Broker partners. As a member of the CAA Club Group of Companies, Echelon 56 is committed to delivering exceptional experiences for associates, Brokers, and customers.

Salary Information

We offer competitive benefits that include a defined contribution plan, personal spending account, and more.

Job Description

The Brand Strategy Director will develop and evolve Echelon's brand strategy, create or spearhead creative concepts, and drive the strategy behind them to ensure collaboration and buy-in from stakeholders. This role involves working with cross-functional teams, setting multi-year strategies, and recommending tactics to drive Echelon brand awareness and recognition.

This position requires:

  • Extensive experience in developing and managing high-performing marketing and creative professionals
  • Proven collaborator and relationship builder with experience working in a matrixed organization
  • University degree, with a focus on business, strategy, and/or marketing

Required Skills and Qualifications

This role requires individuals with extensive experience in brand strategy development and creative direction, as well as expertise in event marketing and project management. Proficiency in copywriting, graphic design, and data interpretation is also essential. Additionally, candidates must be able to take creative approaches to problem-solving while leveraging insights to inform planning and identify opportunities.

Benefits

We offer an award-winning holistic wellness program, continuous learning opportunities, incredible rewards, travel incentives, and product and service discounts.

Others

Echelon 56 is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). We are focused on safety, which includes the safety and well-being of our associates, therefore you must be and remain fully vaccinated as a condition of employment.