Chef de projet Marketing Automation
3 weeks ago
Le responsable de la stratégie de marketing automation est chargé de la gestion et de l'exploitation quotidienne de la technologie marketing, ainsi que de la stratégie de marketing automation, en particulier Salesforce et d'autres plateformes adjacentes. Ce rôle implique la conception et l'exécution de déploiements d'e-mails, de campagnes automatisées et de travail en équipe avec les équipes fonctionnelles pour optimiser les efforts de marketing et stimuler la croissance à travers les canaux numériques.
Compétences requises- 5+ ans d'expérience en marketing automation dans les secteurs financier, d'assurance et autres secteurs pertinents
- Une solide compréhension de la marketing par e-mail, de la gestion de leads et de la segmentation de clients
- Des compétences analytiques exceptionnelles pour interpréter les données et prendre des décisions fondées sur les données
- Une connaissance approfondie des outils de marketing automation et des systèmes CRM
- Des compétences en gestion de projet et une attention aux détails
- Des compétences en communication écrite et orale exceptionnelles
- Une connaissance de l'HTML/CSS pour la personnalisation des modèles d'e-mail (facultatif)
- Une connaissance des lois et réglementations relatives à la vie privée et à la protection des données
La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Nous sommes engagés à éliminer les obstacles à l'accès égalitaire à l'emploi et à créer un milieu de travail inclusif où les employés peuvent se sentir à l'aise de partager leurs idées et de prendre des risques.
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