Marketing and Communications Specialist

2 months ago


Red Deer, Alberta, Canada Quality Inn & Conference Centre Full time
About the Role

We are seeking a highly skilled and experienced Marketing and Communications Specialist to join our team at Quality Inn & Conference Centre. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to promote our brand and drive business growth.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement comprehensive marketing strategies to increase brand awareness and drive business growth.
  • Advertising and Promotions: Advise clients on advertising and sales promotion strategies, and coordinate special publicity events and promotions.
  • Communications and Content Creation: Gather, research, and prepare communications material, including social media content, blog posts, and press releases.
  • Media Relations: Initiate and maintain contact with the media to promote our brand and services.
  • Marketing Analysis: Conduct analytical marketing studies to measure the effectiveness of our marketing campaigns and identify areas for improvement.
  • Feasibility Studies: Develop feasibility studies to identify new business opportunities and assess the viability of new marketing initiatives.
  • Digital Marketing: Conduct online marketing, e-commerce, and website promotions to drive traffic and sales.
  • Team Collaboration: Work closely with our sales and customer service teams to ensure alignment and effective communication.
Requirements
  • Education: Secondary (high) school graduation certificate.
  • Experience: Experience in marketing and communications is an asset.
  • Language: English.
  • Work Hours: 35 to 40 hours per week.


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