Digital Marketing Strategist
2 weeks ago
The ROME GROUP is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive engagement and conversion.
About the Role
We are looking for a creative and results-driven professional who can build and maintain a strong online presence through various digital platforms. Your primary responsibilities will include creating and implementing an annual digital marketing strategy, building and maintaining a monthly social media editorial calendar, and executing paid social media campaigns. You will also be responsible for managing and developing all online campaign pages for fundraising, as well as keeping abreast of digital best practices and monitoring peer institutions' presence.
Key Responsibilities
- Create and implement an annual digital marketing strategy rooted in organizational goals.
- Build and maintain a monthly social media editorial calendar to keep planned content organized and aligned with both strategic and thematic calendars.
- Execute paid social media campaigns and manage budget effectively with targeting.
- Use social media accounts in a strong, consistent manner that celebrates, recognizes, and promotes The Salvation Army's work.
- Attend events to take and/or otherwise secure photos for use across digital channels.
- Manage and develop all online campaign pages for fundraising.
- Keep abreast of digital best practices and monitor peer institutions' presence.
- Update, manage, and regularly evaluate content across Midland Division websites.
- Post content to Intranet as needed and support related development and design needs for internal communications.
- Design creative materials and graphics for use by divisional headquarters – including all programs and services, marketing collateral and brochures, digital graphics, and more – and provide templates to others in the division to maintain brand consistency and compliance.
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