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Digital Media Strategist

1 week ago

Toronto, Ontario, Canada Wavemaker Full time

About the Role:

We are seeking a seasoned Digital Media Strategist to join our team. In this role, you will be responsible for developing and executing client-specific media plans across various digital channels.

You will work closely with senior management and agency partners to create and evaluate media strategies based on business goals and market trends.

Your Impact:

  1. Plan and execute daily digital media campaigns
  2. Present media plan recommendations and strategic insights to clients
  3. Oversee campaign management from initial briefing through to post-campaign reporting and analysis
  4. Make informed decisions on campaign optimization and strategic adjustments
  5. Evaluate media plans to ensure they meet client objectives, are strategically aligned, and achieve efficiency goals
  6. Monitor media expenditures to ensure budget compliance
  7. Maintain client relationships and manage client requests
  8. Collaborate with cross-functional teams, including SR. Planners/Buyers and Client Business Leads
  9. Work effectively with performance teams (Programmatic, Social, and Search teams)