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Marketing Vice President, Ecommerce
2 months ago
Job Title: Marketing Vice President, Ecommerce & Visual Presentation
Company: Reitmans (Canada) Limited
Location: Canada
Job Type: Full-time
Business Type: Retail
Department: Marketing
Job Category: Executive
Experience: 15+ years
Education: Bachelor's degree in commerce, marketing or related
Language: English
About the Role:
The Marketing Vice President, Ecommerce & Visual Presentation will be responsible for shaping and driving the Brand vision and strategies that support growth and profitability across our Omni-channel eco-system. This role will provide leadership and guidance to all brand conversations, ensuring all initiatives help drive consideration while simultaneously bolstering customer retention and acquisition goals.
Key Responsibilities:
- Lead and Drive 360 Brand Strategy and Marketing Execution: By leading cross-functional collaboration and leveraging consumer insights, you will orchestrate the creation of compelling brand narratives and campaigns that resonate with our target audience and drive engagement and loyalty.
- Create and Implement Innovative Strategies: Craft the marketing roadmap in collaboration with merchandising, planning and sales & operations teams to create a fully Omni-channel approach to the consumer experience, supported by analytics to drive key decision making.
- Drive Ecommerce Growth: Develop and leverage customer insights and intelligence to predict where the customer is headed and allow us to better communicate with her.
- Deliver Best-in-Class Customer Experience: Translate a strategic brand vision across a multi-disciplinary marketing team spanning visual presentation, public relations, online and event marketing.
- Inspire and Guide a Creative Team: Create and maintain a strong executive team presence and work collaboratively across brand and corporate teams.
Qualifications:
- Key Requirements:
- Passion for Building Brands: A strong omni-channel marketing background with the ability to recognize great storytelling and deliver cross-channel experiences.
- Ability to Balance Data and Creative: Excellent knowledge of corporate data environments and client relationship management tools that support the client centric approach.
- Excellent Communication Skills: Excellent bilingual oral and written communication skills with the ability to communicate and translate a wide range of concepts across specialized disciplines that power the organization.
What We Offer:
- Competitive Benefits Package: A comprehensive benefits package including health, dental, and vision coverage.
- Opportunities for Advancement: Opportunities for career growth and professional development.
- Tuition Reimbursement: Tuition reimbursement program for employees.
- Employee Referral Program: Generous employee referral program.
