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Digital Advertising Strategist

1 month ago


Edmonton, Alberta, Canada Go Auto Full time

Job Title: Website Analyst

About the Role:

We are seeking a skilled Website Analyst to join our team at Go Auto. As a Website Analyst, you will be responsible for executing digital advertising strategies that align with our business goals and objectives.

Key Responsibilities:

  • Execute digital advertising strategies that align with our business goals and objectives.
  • Improve and scale digital ad campaigns to maximize their impact.
  • Analyze and report on campaign performance, providing valuable insights for continuous improvement.

Requirements:

  • Expertise in Google Analytics, Google Search Console, Google Business Profiles, and Google Tag Manager.
  • Deep familiarity with SEO and CRO tools and concepts.
  • Strong analytical skills.
  • Proficiency in Excel/Google Sheets and BI tools for data analysis.
  • General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript, CMS), and UX/UI principles.
  • Experience with a CDP (Segment) is a bonus.
  • Strong written and verbal skills in English.

What We Offer:

  • A supportive culture that values your expertise and recognizes the value you bring.
  • Competitive compensation that reflects your hard work and accomplishments.
  • Professional development opportunities to expand your skill set.
  • Work-life balance with generous vacation time.
  • Comprehensive benefits, including health care, dental coverage, and a health spending account.
  • The opportunity to make a positive impact in our community through our giving back initiatives.