Web Experience Specialist

4 weeks ago


Toronto, Ontario, Canada EF Education First Full time
Web Experience Specialist

EF Education First is seeking a talented Web Experience Specialist to join our Marketing team. As a key member of our team, you will be responsible for driving the daily operations and optimization of our public-facing websites, as well as implementing dynamic and engaging content to support our digital channel content strategies.

Key Responsibilities:
  • Develop and maintain website strategy, including maintenance, reporting, and optimization
  • Create landing pages and permanent content pages
  • Utilize CMS to develop new components and test them on the website
  • Add, update, and edit web content per business needs
  • Optimize the website to increase conversion, time spent, and engagement metrics
  • Bring strategic mindset to drive website performance based on best practices
  • Work within the Growth Marketing team's testing frameworks to plan, test, and report on web optimizations
  • Collaborate internally across departments to help shape web experiences that inspire and influence our target audience

Requirements:
  • Excellent interpersonal and communication skills
  • Knowledge of digital marketing and the role website optimization plays within both organic and paid marketing
  • Outstanding organizational skills and attention to detail
  • Thrives in a fast-paced environment, owning multiple projects at once
  • A related degree is a plus

What We Offer:
  • Competitive compensation, including bonus earning potential
  • Four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
  • Excellent health, dental, and vision coverage, along with life and disability insurance
  • Wellness benefits, including an annual $500 healthy lifestyle reimbursement
  • EF program discounts including travel, language schools, childcare, and more
  • Discounts at local venues and businesses
  • Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week.


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