Web Experience Specialist
4 weeks ago
EF Education First is seeking a talented Web Experience Specialist to join our Marketing team. As a key member of our team, you will be responsible for driving the daily operations and optimization of our public-facing websites, as well as implementing dynamic and engaging content to support our digital channel content strategies.
Key Responsibilities:
- Develop and maintain website strategy, including maintenance, reporting, and optimization
- Create landing pages and permanent content pages
- Utilize CMS to develop new components and test them on the website
- Add, update, and edit web content per business needs
- Optimize the website to increase conversion, time spent, and engagement metrics
- Bring strategic mindset to drive website performance based on best practices
- Work within the Growth Marketing team's testing frameworks to plan, test, and report on web optimizations
- Collaborate internally across departments to help shape web experiences that inspire and influence our target audience
Requirements:
- Excellent interpersonal and communication skills
- Knowledge of digital marketing and the role website optimization plays within both organic and paid marketing
- Outstanding organizational skills and attention to detail
- Thrives in a fast-paced environment, owning multiple projects at once
- A related degree is a plus
What We Offer:
- Competitive compensation, including bonus earning potential
- Four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
- Excellent health, dental, and vision coverage, along with life and disability insurance
- Wellness benefits, including an annual $500 healthy lifestyle reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Discounts at local venues and businesses
- Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week.
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