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Travel Industry Specialist

2 weeks ago

Edmonton, Alberta, Canada AMA - Alberta Motor Association Full time

About AMA - Alberta Motor Association:

As a leading membership organization, AMA represents a million Albertans and offers a range of products and services including roadside assistance, travel, registries, insurance, driver education, a member rewards program, community events, and more. Our commitment to treating members like friends and family sets us apart from other organizations.

We are seeking an experienced Travel Industry Specialist to join our marketing team. This individual will be responsible for driving growth and expansion with our current and prospective tourism board partners. The ideal candidate will have a strong understanding of the tourism industry, market trends, and analytical flair, as well as excellent negotiation, communication, and interpersonal skills.

This role requires a blend of sales, business development, and marketing expertise. You'll develop, manage, and implement marketing tactics and strategies to increase traffic, leads, and conversion rates for our tourism partners.

You will:

  • Report to the Manager, Travel Marketing.
  • Market Research & Analysis:
    • Conduct thorough market research to identify tourism trends, potential markets, and competitors.
    • Analyze customer preferences and behaviors to tailor offerings to target segments.
  • Business Strategy Development:
    • Develop and implement business development strategies to expand the company's presence in the tourism sector.
  • Client Acquisition & Relationship Management:
    • Identify and engage with potential tourism boards.
    • Build and maintain strong relationships with key stakeholders, including local government bodies, tourism boards, suppliers, and service providers.