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Senior Marketing Executive

3 weeks ago

Mississauga, Ontario, Canada PepsiCo Deutschland GmbH Full time
About the Role

This is an exciting opportunity for a Marketing Manager to join our team and contribute to the growth of our Miss Vickie's brand.

You will be responsible for leading the strategic vision and brand planning for the portfolio, ensuring creative excellence on equity/activation programs, and driving commercial execution to deliver both short-term and long-term results.

Key Responsibilities
  • Deliver AOP (volume, share, and equity growth) on the Miss Vickie's business
  • Translate consumer and market insights, innovation & portfolio strategies to build demand and drive share growth
  • Responsible for leading/overseeing key Equity and Activations: communications, programming, media strategy, packaging from briefing to execution across key priority campaigns and innovations
Qualifications

To be considered for this role, you will need:

  • A minimum of 5+ years of relevant marketing experience
  • Exceptional marketing capability and proven track record of delivering results through best-in-class collaboration, consumer mindset, creative excellence, complex problem solving
  • Consumer insight-driven marketing acumen with strong large-scale integrated communications experience and integrated agency team management