Lead Brand Communications Specialist
1 day ago
We are seeking a passionate and driven Senior Account Executive to join our Canadian Brand team in Toronto. This is a fantastic opportunity for a motivated professional with a keen eye for detail to work in a hybrid office-home environment and make a real impact on our clients' success.
The ideal candidate will have experience working with CPG, beauty, fashion, food & beverage, or retail clients, as well as an understanding of the ever-evolving traditional PR landscape alongside digital media and influencers in Canada.
Key Responsibilities:
- Monitor news and industry trends relevant to account industries and competitors, critically thinking about how news may influence client programming, perceptions, positioning, etc.
- Hold a keen understanding of the Canadian media landscape and develop strong relationships with key media contacts on behalf of our clients.
- Develop thoughtful and robust media lists using relevant media list building tools, prior experience, and deskside research.
- Pitch stories to reporters at both a local and national level, including print and broadcast outlets, radio, industry trades, online and consumer long-lead outlets.
- Demonstrate ability to proactively understand and anticipate the needs of journalists and key media contacts.
- Exercise strategic thinking around media relations and media opportunities, showing resourcefulness and problem-solving capabilities when faced with challenges.
- Contribute to media relations programs tactics by identifying opportunities, coordinating media interviews, sending timely updates to internal team members, capturing coverage, and taking the lead on developing program wrap reports.
- Develop and manage critical path documents or work back schedules.
- Work with media partners and vendors to distribute press releases and multi-media content.
- Execute and manage logistics for client events, including event sourcing, décor research, vendor management, leading the development of briefing books, etc.
- Take thoughtful notes in both internal and client meetings.
- Demonstrate a basic understanding of client budgets and ability to work within hour allocation from senior team members.
Requirements:
• Post-secondary education in a related field.
• 1-2 years' experience with earned media and integrated communications at a PR agency with a focus on lifestyle clients.
• Ability to effectively manage several projects and pitch assignments at the same time.
• Ability to analyze market research including using online services and begin to share proactive analysis and/or next steps with account teams.
• Understanding of how to compile and showcase media results with proactive analysis of message pull-through, tone of coverage, etc.
• A consummate team player who brings a passionate, positive, and high-energy approach to client service and delivering results.
• Excellent communication skills with the ability to manage up to senior team members.
Estimated Salary: $65,000 - $85,000 per annum, based on experience and location in Toronto.
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