Marketing Operations Specialist
5 days ago
About the Role:
The Marketing Operations Specialist will be responsible for building scalable programs, infrastructure, and automations to drive a high-performing marketing team. This includes but is not limited to emails, nurtures, webinars, events, landing pages, direct mail, lead funnel, lead flow, lead scoring, and digital advertising.
Key Responsibilities:
- Build and refine marketing data governance programs.
- Optimize, build, and enable list segmentation and audience targeting approach.
- Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports.
- Partner with MarOps team in administering Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data.
- Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required.
- Develop and refine processes to optimize team efficiency and collaboration.
- Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted.
- Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team.
Requirements:
- 2+ years proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
- 2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)
- Proficient in data segmentation and reporting
- Flexibility and ability to work in a fast-paced and dynamic environment
- Knowledge of HTML and CSS
- Strong communication skills
About Clio:
Clio is a high-growth SaaS company that offers a competitive salary, top-tier health benefits, dental, and vision insurance, hybrid work environment, flexible time off policy, $2000 annual counseling benefit, RRSP matching and RESP contribution, and Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.
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