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Digital Marketing Expert: Lead Automotive Performance

3 weeks ago

Ottawa, Ontario, Canada Wikimotive Full time

About Wikimotive

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Wikimotive is a boutique digital marketing agency serving a growing network of ~150 auto dealerships across North America. We pride ourselves on delivering best-in-class services, fostering strong client relationships, and driving results.

If you're a motivated, proactive automotive industry professional seeking a rewarding career with a work-life balance in digital marketing, we want to hear from you

The Role: Digital Marketing Expert – Lead Automotive Performance

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At Wikimotive, the Digital Marketing Expert – Lead Automotive Performance is the tip of the spear. Backed by a class-leading product and an amazing team, this expert will develop lasting relationships with clients and assess their performance on a monthly basis to ensure goals are met. This is done with a number of tools, like Google Analytics, Search Console, and SEMrush, as well as through relationship-building skills.

The Ultimate Job

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The ultimate job of the Digital Marketing Expert – Lead Automotive Performance is to use language, visuals, and other creative storytelling to distill complex performance data into reporting that a layperson will understand and value. While sales skills will help here, this role is about quality and authenticity, not selling.

Our Team Environment

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Wikimotive's Performance Management team is an environment where expectations are high, but you are also encouraged to be you. Each member communicates differently and brings his or her own flavor and perspective to the role. This individualism is valued, not suppressed, and dynamic thinking is a must.

About the Position

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Please note that while the title includes 'Manager,' the Digital Marketing Expert – Lead Automotive Performance role at Wikimotive is part of a collaborative team. After completing a training program, you will take on responsibility for managing your own external client accounts. Wikimotive values employees who consistently deliver high-quality work and offers opportunities for growth and advancement as you progress in your career.

Responsibilities

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  • Client Satisfaction: Ensure exceptional service for a boutique, high-end digital marketing product suite (best in industry and typically most expensive).">
  • Client Communication: Lead Zoom-based meetings to review performance data, KPIs, and deliverables, using storytelling to make complex data easy to understand.">
  • Consultative Approach: Advise clients on marketing best practices, including synergistic 3rd party products which complement ours.">
  • Project Management: Handle one-off client requests and manage internal team communications to fulfill needs.">
  • Exemplify Wikimotive's Commitment to Excellence: Deliver a "white-glove" experience by ensuring every client receives the highest level of service, attention, and care, reflecting our dedication to quality.">
  • Tailored Product Recommendations: Provide thoughtful, needs-based recommendations for Wikimotive products, focusing on client goals and ensuring a perfect fit—without pressure to upsell.">
  • Client Retention: Foster long-term relationships, ensuring contract renewals through client satisfaction and education.">
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Qualifications

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Required:

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  • 2+ years of experience working in the Tier 3 Automotive Dealer industry.">
  • 2+ years of experience in Tier 3 automotive digital marketing (either at a dealership/group or as a vendor).">
  • Advanced or expert proficiency with Google Analytics (GA4).">
  • Intermediate or greater understanding of SEO strategy and modern best practice.">
  • Intermediate or greater proficiency with Google Search Console, and Google Business Profile.">
  • Familiarity with Facebook Ads marketing and ads management.">
  • Familiarity with a variety of 3rd party products and vendors serving Tier 3 automotive (i.e. website vendors, chat tools, digital retailing tools, etc.).">
  • Strong Organizational Skills: Capable of managing multiple tasks simultaneously while maintaining focus and attention to detail.">
  • Excellent communication skills and the ability to explain complex data to clients in a digestible format.">
  • Detail oriented.">
  • Driven to operate with excellence without supervision.">
  • Self-directed; Able to self-manage.">
  • Proficient in word processing software (i.e. Google Docs), spreadsheets (i.e. Google Sheets), slideshow software (i.e. Google Slides).">
  • Dynamic thinker.">
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Preferred:

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  • Some experience as an SEO practitioner.">
  • Familiarity with social media advertising and Facebook Ads management.">
  • Experience in both internal (in dealership) Tier 3 automotive marketing and as a vendor to Tier 3 Automotive.">
  • Knowledge and experience with PPC/SEM for Tier 3 Automotive.">
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Compensation and Benefits

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Wikimotive offers a competitive compensation package, including a salary starting at $75,000+, fully paid medical insurance for all employees, generous vacation and sick time, and a 401(k) plan with company match.

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Why Work at Wikimotive?

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We value our employees' growth and offer opportunities for advancement as you progress in your career.