Program Management and Marketing Performance Director

7 days ago


Toronto, Ontario, Canada Teamwork Full time

We're looking for an experienced B2B marketing professional to join our team as a GTM Program & Marketing Effectiveness Manager. In this role, you'll be responsible for leading initiatives that optimize marketing effectiveness, manage strategic cross-functional programs, and drive continuous improvement across marketing and go-to-market (GTM) teams.

Key Responsibilities

  • Develop and execute a consistent marketing effectiveness framework to measure the performance of key marketing programs and campaigns.
  • Analyse marketing data to assess ROI and effectiveness across channels (paid, organic, events, etc.).
  • Identify insights and actionable recommendations to improve marketing performance and optimize marketing spend and resource allocation.
  • Collaborate with analytics teams to develop dashboards and reporting for ongoing performance tracking.
  • Help manage department sprint planning and agile process.
  • Sustain a culture of alignment and facilitate discussions during points of misalignment.
  • Help build a culture of experimentation across our marketing and wider GTM organization.

Requirements

  • Solid experience in B2B marketing, demand generation, or program management.
  • Strong project and program management skills with a focus on cross-functional collaboration.
  • Good understanding of marketing measurement methodologies, including ROI analysis and attribution modeling.
  • Analytical mindset with experience in data-driven decision-making.
  • Proficiency in marketing automation tools (HubSpot) and analytics platforms (e.g., Google Analytics, Tableau, Power BI).
  • Solid experience building target account marketing/ABM programs from scratch.
  • Experience and knowledge of Outbound programs with a keen eye for measurement, bias for continuous testing, and action.
  • Experience working in fast-paced environments, preferably in tech or SaaS industries.
  • Knowledge of Agile project management methodologies and experience in PMP, Scrum, or other relevant project management disciplines.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Excellent communication and presentation skills.
  • Strong organizational skills and attention to detail.


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