Program Management and Marketing Performance Director
7 days ago
We're looking for an experienced B2B marketing professional to join our team as a GTM Program & Marketing Effectiveness Manager. In this role, you'll be responsible for leading initiatives that optimize marketing effectiveness, manage strategic cross-functional programs, and drive continuous improvement across marketing and go-to-market (GTM) teams.
Key Responsibilities
- Develop and execute a consistent marketing effectiveness framework to measure the performance of key marketing programs and campaigns.
- Analyse marketing data to assess ROI and effectiveness across channels (paid, organic, events, etc.).
- Identify insights and actionable recommendations to improve marketing performance and optimize marketing spend and resource allocation.
- Collaborate with analytics teams to develop dashboards and reporting for ongoing performance tracking.
- Help manage department sprint planning and agile process.
- Sustain a culture of alignment and facilitate discussions during points of misalignment.
- Help build a culture of experimentation across our marketing and wider GTM organization.
Requirements
- Solid experience in B2B marketing, demand generation, or program management.
- Strong project and program management skills with a focus on cross-functional collaboration.
- Good understanding of marketing measurement methodologies, including ROI analysis and attribution modeling.
- Analytical mindset with experience in data-driven decision-making.
- Proficiency in marketing automation tools (HubSpot) and analytics platforms (e.g., Google Analytics, Tableau, Power BI).
- Solid experience building target account marketing/ABM programs from scratch.
- Experience and knowledge of Outbound programs with a keen eye for measurement, bias for continuous testing, and action.
- Experience working in fast-paced environments, preferably in tech or SaaS industries.
- Knowledge of Agile project management methodologies and experience in PMP, Scrum, or other relevant project management disciplines.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Excellent communication and presentation skills.
- Strong organizational skills and attention to detail.
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