Marketing Technology Specialist

4 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

We are seeking a highly skilled Marketing Technology Specialist to join our team at Royal Bank of Canada. As a key member of our digital marketing team, you will be responsible for delivering enhanced MarTech capabilities to grow and measure digital sales.

Key Responsibilities
  • Consult with marketing and online marketing managers to optimize online marketing campaigns and scenarios by leveraging MarTech capabilities.
  • Develop business rules to target high-value clients by leveraging client profiles and online behavior to improve conversion rates.
  • Pilot and implement new MarTech functionality on RBC's online properties.
  • Provide support for MarTech solutions 24/7, especially during upgrades and fixes.
  • Act as a subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.
  • Assist with technical aspects of email marketing and triggered campaigns and alerts.
Requirements
  • Experience and certifications in Salesforce Marketing Cloud (SFMC).
  • Knowledge of other Salesforce products is an asset.
  • Experience in web programming (e.g. HTML, CSS, XML, JavaScript).
  • Experience in development lifecycle from discovery to implementation.
  • Experience in Agile methodologies.
  • Experience with SQL development and design skills.
What We Offer
  • A comprehensive total rewards program including bonuses and flexible benefits.
  • Leaders who support your development through coaching and managing opportunities.
  • A dynamic, collaborative, progressive, and high-performing team.
  • A world-class training program in financial services.
  • Flexible work/life balance options.

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