Marketing Content Specialist

5 days ago

Montreal, Quebec, Canada Reitmans Full time

About the Role

We are seeking a talented creative writer to join the RW&CO. brand marketing team as a Marketing Content Specialist.

As a Marketing Content Specialist, you will play a key role in shaping our brand's tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across Canada.

Key Responsibilities

  • Develop creative and engaging content for multi-platform publications, including newsletters, social media, and website/editorial pages, that reflects our brand's unique tone of voice.
  • Collaborate with the marketing team to brainstorm and execute innovative ideas for campaigns and promotions throughout the year.
  • Write compelling brand stories and other copy that resonate with our target audience and drive conversions across all touchpoints.
  • Ensure all content is consistent in style, quality, and tone of voice, and optimized for SEO.
  • Stay up-to-date with industry trends and competitor activities to ensure our content remains fresh and relevant.

Requirements

  • University degree in Commerce, Marketing, Communications, or a comparable field of study.
  • 2+ years of experience creating content for digital and eCommerce marketing.
  • 2+ years of experience writing editorial content, preferably in fashion and beauty.
  • Bilingual, with the ability to create content that resonates with clients across Canada.

About Us

At Reitmans (Canada) Limited, every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most.

We are a Canadian fashion retail icon with a strong brand portfolio and a team of passionate people who are always finding new ways to create memorable customer experiences.

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