Digital Marketing Leader

4 days ago


Ottawa, Ontario, Canada IFS Full time

Copperleaf, an IFS company, is seeking a seasoned Digital Marketing Manager to join our innovative team. This role involves developing and executing comprehensive digital marketing campaigns to achieve business objectives.

The ideal candidate will possess a deep understanding of digital marketing strategies and tactics, with a proven track record of driving results and demand generation in a fast-paced environment.

This position is open to applicants located in both the US and Canada, preferably central to east coast time zone.

Responsibilities
  • Develop and execute multi-channel digital marketing campaigns across various platforms including social media, search engines, email, and display advertising.
  • Analyze key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and ensure demand generation.
  • Stay up-to-date with emerging trends and technologies in digital marketing tools and platforms.
  • Communicate regularly with senior leadership and stakeholders to provide updates on digital marketing initiatives and performance metrics.

Required Skills and Qualifications

  • >5 years of experience in digital marketing, with a focus on strategy development and campaign management within the technology or B2B industry.
  • Proven track record of successfully driving digital marketing campaigns that deliver measurable results.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

Benefits

  • A competitive salary package.
  • Flexible paid time off.
  • Medical, dental, and vision insurance.
  • 401K plan with company contribution.


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