Brand Marketing Manager

4 weeks ago


Toronto, Ontario, Canada HelloFresh Full time
About the Role

We are seeking a highly skilled Brand & Product Marketing Manager to join our team at HelloFresh. As a key member of our marketing team, you will be responsible for developing and executing the brand and product marketing strategy for our weekly menu offering and new product launches.

Key Responsibilities
  • Develop and own the product marketing strategy for our weekly menu offering and new product launches
  • Spearhead our marcomms strategy, including overseeing and developing briefs, brand copy, and managing organic social and brand influencers
  • Collaborate closely with cross-functional teams, including Brand, Product, and Marketing, to drive engagement and retention
  • Lead the launch of ATL efforts, including briefing, creative management, and media buying
  • Develop and align online and offline marketing campaigns in collaboration with channel owners
  • Analyze campaign performance across activation, engagement, and retention
Requirements
  • ~5 years of experience working in a relevant role (Brand Manager, Product Marketing, CPG)
  • Direct experience launching and executing product launches, campaigns, and consumer surveys
  • Experience overseeing copy and content creation, including briefing, editing, and creator/freelance management across digital, print, and ATL
  • Strong understanding of the Canadian market; direct marketing experience in Quebec a plus
  • Curiosity and passion for staying up-to-date with industry trends and best practices
  • Data-driven approach to marketing, with a focus on building marketing roadmaps and making data-driven decisions
  • Strong attention to detail and ability to prioritize tasks effectively
  • Entrepreneurial spirit and ability to work in a fast-paced, hyper-growth environment
What We Offer
  • Competitive salary and health benefits
  • 75% discount on HelloFresh or Chefs Plate weekly box subscription
  • High-impact work to help feed thousands of families in Canada
  • Opportunity to learn and grow with a hard-working and supportive team

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