Marketing Communications Specialist

2 months ago

Toronto, Ontario, Canada Axiom Real-Time Metrics Full time

Marketing Communications Specialist

Axiom Real-Time Metrics is seeking a Marketing Communications Specialist to join its team. As a key member of the marketing department, you will be responsible for developing and producing video concepts, collaborating on strategy for social channels, and designing, gathering, writing, editing, and proofing content for email and web communication initiatives.

Key Responsibilities:

  • Develop and produce video concepts and collaborate on strategy for social channels with motion graphics, stock footage, voiceover, and music.
  • Design, gather, write, edit, and proof content for email and web communication initiatives.
  • Independently plan, produce, and edit a wide variety of written and video content for web, email, social media, and print materials.
  • Develop, design, and curate engaging content for newsletters, ensuring relevant information is delivered to the target audience in a timely manner.
  • Demonstrate proficiency in search engine optimization (SEO), email marketing strategies, lead generation techniques, and other diverse digital marketing methods to ensure a comprehensive and effective online presence for the company.
  • Apply knowledge in SEO/SEM techniques, Google Analytics, and CRM software.
  • Stay current on video, marketing, and social media trends and best practices.
  • Capable of managing multiple projects and meeting deadlines, prioritizing tasks while remaining flexible and adaptable to evolving requirements and shifting priorities.
  • Create dedicated branded posts working from both supplied templates and organic messaging.
  • Implement strategies to boost website traffic through various channels, analyzing data to optimize visitor engagement and enhance online visibility.
  • Generate and publish engaging and relevant content across social media platforms, fostering audience interaction, increasing brand awareness, and maintaining a consistent online presence aligned with the company's marketing objectives.
  • Research and planning of search engine optimization, email marketing, lead generation, and other digital marketing methods.
  • Conduct research and collaborate with internal teams to collect resources for content development.
  • Monitor email performance metrics and implement optimizations to improve open rates and click-through rates.

Must Possess:

  • Experience with photo/video editing software including Photoshop, InDesign, Illustrator, Motion graphics, Adobe suites, etc.
  • Strong skills using Google Analytics to review data analytics and generate reports with insights.
  • Research and planning of search engine optimization, email marketing, lead generation, and other digital marketing methods.
  • Experience with digital advertising platforms including Google Ads, and Google Analytics.
  • Experience with marketing automation and customer relationship management tools to manage campaign execution and reporting.
  • Effective time management skills and the ability to meet deadlines.
  • Excellent verbal and written communication skills.

Education Requirements:

  • Bachelor's Degree or higher in Marketing, Business, or related field.
  • 3-5 years of experience in Email Marketing / Digital Marketing / Digital Messaging / Graphic Design in a fast-paced environment, preferably within the healthcare or technology sector.
  • Proficient in MS Office including Excel and PowerPoint, social media, Blog writing, and proofreading.

About the Benefits:

  • Attractive Compensation Package.
  • Annualized Bonus.
  • Full Suite of benefits; Extended Health, Dental, Vision, LTD, Life Insurance.
  • Generous Paid Vacation Package.
  • Beautiful Offices with unlimited Coffee and Ice-Cream.

Applicant Requirements:

  • All interested applicants are requested to submit a resume and cover letter.
  • The Company is very team-oriented, and we believe in celebrating our milestones and colleagues. We often have Company events, luncheons, and ice cream days during the summer.
  • We organize community service events and team-building outings to promote and celebrate collaboration.
  • We work hard but smart and have a passion for leading-edge technology with great customer service.

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