Mobile App Strategist

2 weeks ago

Vancouver, British Columbia, Canada Arc'teryx Full time
Job Summary

As the Mobile App Lead at Arc'teryx, you will be responsible for shaping the strategic direction of the Arc'teryx Mobile App while overseeing its daily operations. You will work closely with cross-functional teams to prioritize features and initiatives based on strategic objectives and resource constraints. Your role will involve collaborating with internal teams, external partners, and various stakeholders to deliver an exceptional mobile app experience for our guests and maintain Arc'teryx's position as a leader in the outdoor apparel industry.

Key Responsibilities
  • Developing roadmaps in collaboration with senior leadership and cross-functional partners that are in alignment with business goals and user needs
  • Working closely with cross-functional teams to prioritize features and initiatives based on strategic objectives and resource constraints
  • Ensuring the roadmap reflects market trends, competitive analysis, and user feedback
  • Overseeing the execution of the app roadmap and tracking key performance indicators (KPIs) to measure the effectiveness of initiatives and identify areas for improvement
  • Generating regular reports and presentations to communicate progress, insights, and recommendations to senior management
  • Collaborating with the UX/UI design team to ensure a seamless and intuitive user experience
  • Providing input on wireframes, prototypes, and design iterations to optimize usability and user satisfaction
  • Supporting user experience research efforts by providing input on research objectives, methodologies, and findings, incorporating insights into product decisions and feature prioritization
  • Identifying opportunities to enhance user engagement and retention through feature enhancements and personalized experiences
  • Analyzing user behavior and feedback to inform product decisions
  • Collaborating with cross-functional partners to implement targeted engagement campaigns
  • Facilitating communication and alignment across teams to ensure the timely delivery of app updates and enhancements

Requirements
  • Bachelor's degree in business, marketing, or communications or a related field
  • 5+ years of digital or Ecommerce experience
  • Proven hands-on track record in Ecommerce, Digital Product Management, or User Experience in the outdoor industry
  • Experience developing product roadmaps, performing competitive analyses, and delivering roadmaps from ideation to launch and optimization
  • Experience working directly with web and app development teams delivering products and/or enhancements with a strong familiarity with web, mobile, and Ecommerce technology
  • Proven experience in mobile app management and possess project/product management skills with experience working with agile delivery teams
  • Strong understanding of ASO techniques and best practices
  • Familiarity with mobile app development and release processes, mobile analytics, and user research methodologies
  • Ability to collaborate strategically with cross-functional partners working towards shared business outcomes
  • Strong presentation and communication skills to effectively engage across various departments
  • Passion for getting outside and living it

What We Offer
  • Competitive salary range: $91,000 - $114,000 CAD per year
  • Benefits package
  • Opportunity to work with a leading outdoor apparel brand
  • Collaborative and dynamic work environment

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