Digital Content Strategist

4 weeks ago


Old Toronto, Canada Appspace Full time
Job Summary

We are seeking an experienced Content Marketing Expert to join our team at Appspace. As a key member of our marketing department, you will be responsible for creating engaging content that drives lead generation, thought leadership, and brand awareness.

About the Role

The ideal candidate will have a strong background in content creation, with a proven track record of developing high-quality content that resonates with B2B audiences. You will work closely with our SEO specialists to optimize content for search engines, ensuring maximum visibility and engagement.

You will also be responsible for refining and updating existing content to keep it relevant and fresh. This will involve using data insights to inform content decisions, as well as staying up-to-date with industry trends and emerging topics.

Key Responsibilities
  • Create compelling written content, including blog posts, eBooks, web pages, guides, and templates
  • Collaborate with SEO specialists to optimize content for search engines
  • Refine and update existing content to keep it relevant and engaging
  • Use data insights to inform content decisions
  • Conduct research to produce high-quality content that reflects our thought leadership and expertise
  • Stay up-to-date with industry trends and emerging topics
  • Work closely with the content team to develop the content calendar and execute content strategies
Requirements
  • Bachelor's degree in English, Journalism, Communications, or related field
  • 5+ years of experience in B2B content marketing or copywriting
  • Experience with SEO best practices and content optimization techniques
  • Knowledge of content management systems and marketing automation tools
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
What We Offer

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.



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