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Customer Lifecycle Engagement Specialist

2 weeks ago

Kitchener, Ontario, Canada D2L Full time

About D2L

D2L is a cloud company that modernizes education and builds the Future of Work. We're at the heart of a fundamental shift in teaching and learning, driven by new models that enable personalized, student-centric experiences.

These innovative approaches deliver improved retention, engagement, satisfaction, and results for learners of all ages in schools, campuses, and companies. By providing the next generation learning environment and solutions to engage and inspire learners, we're disrupting the way the world learns.

About the Role

The Customer Lifecycle Marketing Specialist plays a pivotal role in ensuring customers experience meaningful, personalized, and value-driven engagement at every stage of their journey with D2L. As a key member of the Product Marketing team, this role develops and executes lifecycle marketing programs that drive adoption, retention, and expansion.

Your Impact

  • Lifecycle Campaign Strategy & Execution:
    • Develop targeted lifecycle marketing campaigns to support customer onboarding, adoption, expansion, and retention.
    • Optimize customer touchpoints across email, in-app messaging, webinars, and other channels to enhance engagement.
    • Continuously refine and test messaging, content, and timing to improve campaign effectiveness.
  • Marketing Automation & Data Insights:
    • Utilize marketing automation tools to build and optimize customer journeys.
    • Analyze customer behavior, engagement metrics, and campaign performance to drive continuous improvements.
  • Content & Messaging Development:
    • Work closely with content and product marketing teams to create compelling customer-facing materials.
    • Ensure messaging is clear, consistent, and aligned with D2L's brand voice and customer needs.

Your Qualifications

  • 3+ years of experience in lifecycle marketing, customer marketing, or related fields.
  • Experience working with B2B SaaS or technology-driven products preferred.
  • Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Planhat, Salesforce).