Email Marketing Manager

7 days ago


Vernon, Canada Fashion Nova Full time

Job Overview:


We are seeking a highly skilled Email Marketing Manager to join our team at Fashion Nova. This is an exciting opportunity for a talented professional to lead our creative email marketing initiatives, elevate our brand, and captivate our customers.



Responsibilities:

  • Oversight of company-wide creative email marketing campaigns
  • Developing customer lifecycle campaigns from onboarding flows to retention, while minimizing lapsing emails
  • Creation of customer segments integrated into our flow lifecycle with personalized content
  • Strategic overhaul of existing flows in collaboration with the marketing and content teams
  • Email testing plan development, result analysis, and recommendations for enhancement and elevation
  • Implementation of mobile-first approach to optimizing all email templates
  • Analysis of campaign results, generating reporting analytics with insights and recommendations for optimization
  • Ensuring flawless engagement on all emails, including QA content, linking, segmentation, etc.
  • End-to-end management of all emails (excluding content creation), including strategy, campaign setup, reporting, and daily monitoring
  • Partnership with cross-functional teams to ensure creative assets are approved and scheduled prior to deployment
  • Maintenance of email deliverability and integrity across all IPs using Return Path


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