Digital Marketing Professional
4 days ago
The Salvation Army Thrift Store, National Recycling Operations is seeking a talented Digital Marketing Coordinator to support our digital marketing programs and initiatives. As a key member of our team, you will be responsible for overseeing social media content scheduling, online community engagement, and email marketing setup and reporting.
About the Role
This is an exciting opportunity to join a dynamic team and contribute to our mission of generating funds and influencing positively the communities in which we operate. You will have the chance to work on a diverse set of digital marketing activities and develop your skills in areas such as content creation, social media management, and analytics.
Responsibilities
- Oversee social media content scheduling and online community engagement
- Support social media content development (written, photo, video) and performance reporting with direction from Manager
- Oversee email marketing set-up, scheduling, and reporting
- Assist with website content, including CMS editing and on-site SEO
- Assist with maintenance, compliance, analytics, and recommendations for improvement across all digital platforms nationally (website, social channels, email marketing, etc.)
- Provide admin support for the planning, execution, and reporting of digital advertising buys to support campaigns, events, and other promotions
- Collaborate with others on the Marketing and Communications team with day-to-day digital projects
- Perform competitor and trend research
- Support online data collection and analysis
Requirements
- Completion of a 2- to 3-year college diploma or university degree in digital marketing, or related discipline
- Minimum two years of related digital/social media/marketing experience in an organizational setting; previous non-profit experience is an asset
- Excellent working knowledge of Facebook, Instagram, YouTube, and TikTok, including content creation on these platforms and strong understanding of KPIs
- Demonstrated storytelling ability using a broad range of digital marketing tactics
- Excellent working knowledge in various software and reporting tools such as Microsoft Office, Wordpress, SproutSocial, and Salesforce Marketing Cloud
- Ability to quickly learn new digital applications
- Working knowledge of GA4 reporting basics
Benefits
We offer a competitive compensation package including starting wage range of $48,500 to $60,500, depending on experience. Additionally, we provide staff discounts, employer-paid RRSPs, vacation time, paid sick time, health and dental benefits, employee and family assistance plan, and long-term disability coverage.
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