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Senior Product Marketing Strategist

2 weeks ago

London, Ontario, Canada Sentry Full time
About Sentry

Sentry is on a mission to help developers write better software faster. With over 100,000 organizations trusting our performance and error monitoring tools, we're building a platform that helps companies like Disney, Microsoft, and Atlassian reduce bug fixing time and increase product development.

We embrace a hybrid work model, encouraging collaboration through anchor days in the office. If you're passionate about building digital solutions that improve your life, join us in creating the next generation of software monitoring tools.

**As a Product Marketing Manager at Sentry**, you will drive end-to-end go-to-market strategies to boost product awareness, adoption, and expansion. You'll work closely with cross-functional teams to develop compelling messaging and materials that resonate with the developer audience, showcasing a deep understanding of our product, target audience, and market landscape.

In this role, you'll:
  • Craft and execute a creative product marketing strategy to shape the go-to-market motion.
  • Prioritize measurement-focused product areas and drive acquisition, adoption, and activation strategies.
  • Understand why revenue grows by influencing product strategy with market insights.
  • Be the voice of the customer, driving home how Sentry differentiates from the competition.
  • Plan and coordinate product launches across multiple channels to grow awareness and engagement.
  • Craft concise, benefits-driven messaging for developers and self-serve customers.

You'll love this job if you:
  • Possess a pinch of humor, flexibility, and ambition wrapped in humility.
  • Enjoy thinking big picture and diving into details in a fast-paced environment.
  • Have a deep curiosity and forward-thinking approach guided by data and intuition.

Qualifications:
  • 10 years B2B product/marketing experience with developer relations or community experience a plus.
  • Experience working closely with a software development process and/or familiarity with developer teams.
  • Able to prioritize competing opportunities and balance customer needs versus business priorities.
  • Proven track record of developing and executing multi-channel campaigns delivering against business objectives.
  • Stellar written and verbal communication skills.