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Visual Merchandising Manager, Trade

2 months ago

Vaughan, Ontario, Canada adidas Full time
Purpose

Create and drive the vision and strategy of the Visual Excellence for the adidas brand in Canada at both retail and key wholesale locations.

Key Responsibilities
  • Shape the consumer journey for stores in order to maximize sales across the fleet through optimal fixture and space layout.
  • Support retail and wholesale visual training materials, directives, tools, processes and implementation of visual excellence principles.
  • Lead and motivate the Store VM Champions.
  • Coaching of Area Managers and Trainers to drive Visual Excellence for both Visual Merchandising and In-Store Communication tools.
  • Identify training and development needs and develop guidelines and standards for training programs where needed for in-store VM teams and wholesale accounts.
  • Assess and adapt global/US visual merchandising objectives for the Canadian marketplace [both retail and wholesale] based on local commercial needs.
  • Support the NSO and GTM strategy on an ongoing basis by working with the NAM Retail Hub and design teams.
  • Direct external resources [agencies/freelancers] to ensure solutions are aligned to brand direction. Partner with the relevant teams to create clear and executable directions.
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies.
Key Relationships
  • Market SLT: Head of Retail, Head of Sales, Head of Brand Comms
  • Store VM teams
  • DSMs
  • SVP Brand Comms NAM
  • Snr Director Trade & Retail Marketing in NAM
  • NAM Retail Hub
  • External Agencies
Knowledge, Skills and Abilities
  • Proven understanding of retail needs with a focus on product presentation and merchandising
  • Strong conceptual thinking and design critiquing skills.
  • Ability to lead, manage and motivate internal and external project teams.
  • Highly developed attention to detail.
  • Excellent verbal and written communication skills
  • Strong presentation, planning, and analytical skills
  • Ability to thrive in a face paced, constantly changing environment.
  • Understanding of the Mall channel and Originals consumer with in that channel.
  • Possess excellent written, oral and visual communication skills.
  • Moderate domestic travel required: approximately 15%
  • Some hands-on retail floor experience preferred.
  • Knowledge of Adobe Creative Suite as well as Microsoft Creative Suite
Requisite Education and Experience/Minimum Qualifications
  • Bachelor's degree (B.A.l, with an emphasis in Marketing/Business/Sales preferred, and
  • Minimum of three (3] years retail marketing experience.
  • Experience in project management and scheduling skills - ideally in developing POS elements.
  • Equivalent combination of education and/or experience may be substituted for degree.