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Community Outreach Coordinator

1 week ago

Oakville, Ontario, Canada The Salvation Army Thrift Store, NRO Full time

About Us

The Salvation Army Thrift Store, National Recycling Operations (NRO) supports the mission of the Salvation Army by generating funds and influencing positively the communities in which it operates. As part of one of Canada's largest national charitable organizations, we adhere to the core values of Hope, Service, Dignity and Stewardship.

By working with us, you help support The Salvation Army's programs, services and emergency relief efforts by recycling and selling donated goods.

Key Responsibilities

  • Develop and implement communications tactics to support and enhance the corporate brand, employee engagement and Diversity, Inclusion and Belonging initiatives.
  • Oversee the implementation of the quarterly newsletter, including writing engaging articles.
  • Work with internal stakeholders on various communications pieces and needs as required.
  • Lead consistency of messaging across all channels in accordance with the organization's and NRO's marcomm department guidelines.
  • Support educational & training content and creation.
  • Develop, maintain and share annual communications calendar.
  • Prepare a variety of communications products including media releases, biographies, advisories; briefing materials; speaking notes; and campaigns.
  • Lead on key messaging development and delivery support messaging with media, community, and other internal and external stakeholders.
  • Draft press releases and serve as the spokesperson for media interviews and inquiries as needed.
  • Cultivate and manage relationships with media, journalists and key influencers.
  • Media monitoring & outreach.
  • Strategic communication planning, development, implementation and evaluation for GoodWorks@Work fundraising campaigns and programs.
  • Write scripts: radio advertisements, guest services, donations, in-store announcements.
  • Research and craft compelling stories and articles for the thriftstore.ca website.
  • Oversee content messaging for campaigns (sale events, grand openings etc.).
  • Sports in creating and updating any content and/or messaging as needed for standard and one-off responses.
  • Participates in monitoring and engaging with Guest & Donors.
  • Work collaboratively with other departments for community relations activities.
  • Develop relationships with key community stakeholders for store events: including grand openings, store closures, anniversaries, local community events and rewards and recognition.
  • Represent the organization on community initiatives, as required.
  • Active participation in planning and execution of events such as Grand Openings, anniversaries and local community initiatives.