Email and SMS Campaign Manager

5 days ago


Mississauga, Ontario, Canada LUS Brands Remote Work Freelance Full time

We're looking for a talented Email and SMS Campaign Manager to join our team at LUS Brands. As a key member of our marketing team, you will be responsible for owning our email and SMS campaigns, focusing on optimizing engagement and customer retention.

This hands-on role involves planning, executing, and refining lifecycle marketing strategies to drive performance across key channels. You'll develop customer segmentation strategies, experiment with new touchpoints, and leverage data-driven insights to enhance messaging and maximize customer lifetime value.

Responsibilities:
  • Manage and optimize email and SMS campaigns across current channels.
  • Develop and implement new customer segmentation & user journey strategies.
  • Work closely with the marketing team to leverage content, campaign themes, and messaging for improved performance and cohesive efforts.
  • Deliver against performance targets for email and SMS campaigns, channels, segments, etc., and work to improve those KPIs month over month.
  • Test and expand into new lifecycle touchpoints and channels.
About LUS Brands

LUS Brands is a profitable, digitally native hair care brand that's backed by Y Combinator, Sound Ventures, Comcast, and other notable VCs and angel investors.

Since launching in 2017, we have shipped over 6 million bottles of our innovative hair care products to consumers with curly hair worldwide and earned 50K+ 5-star reviews.



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