Marketing Creative Specialist

6 days ago


Toronto, Ontario, Canada Wattpad Remote Work Freelance Full time

We're looking for an Advertising Strategist who will play a key role in shaping our ad creative strategy for Wattpad's global audience. If you're passionate about creating engaging content and staying up-to-date with the latest advertising trends, this could be the perfect opportunity for you.

As our new Creative Strategist, you'll contribute to our performance marketing practice by designing innovative advertising concepts and campaigns, including managing creative development operations. You'll also be responsible for leveraging performance metrics from the advertising platforms to understand what concepts are working and what we should test next.

Main Responsibilities:

  • Developing and implementing effective advertising strategies that drive results.
  • Generating unique and effective advertising concepts, project managing creative and copy direction, briefing, consolidating feedback, and timely delivery across all formats.
  • Conducting research to stay up-to-date with advertising trends, techniques, and best practices, while identifying opportunities for our campaigns.
  • Working closely with cross-functional teams to ensure seamless execution of ad campaigns.
  • Staying up-to-date with industry developments and best practices in advertising.

About You:

  • A strong understanding of the digital advertising landscape and recent trends.
  • Proven ability to develop and implement effective advertising strategies that drive results.
  • Excellent communication and project management skills.
  • Experience in marketing, design, advertising, or communications is preferred.
  • Passion for creating engaging content and staying up-to-date with the latest advertising trends.


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