Chief Marketing Officer for Experience Design Firm

1 week ago


Canada FORREC Full time
About the Role

We are seeking a highly experienced Chief Marketing Officer to join our team at FORREC Ltd. As a key member of our Business Development Team, you will be responsible for creating and executing integrated marketing initiatives that drive business growth in the experience design space.

Key Responsibilities
  • Develop and implement comprehensive marketing plans to support sales growth and brand visibility.
  • Plan and execute multi-channel marketing campaigns, including digital, email, content, and event marketing.
  • Conduct market research to identify trends, client needs, and competitive insights.
  • Collaborate with cross-functional teams to ensure alignment with overall business objectives.
  • Manage and track marketing budget.
Digital Marketing & Social Media
  • Oversee website management, SEO, and digital advertising strategies to improve online presence.
  • Manage social media channels, ensuring engagement and brand consistency.
  • Track and measure campaign performance, website analytics, and user behavior to identify areas for improvement.
Event & Trade Show Management
  • Plan, coordinate, and execute trade shows, industry conferences, and client events.
  • Attend industry trade show events to promote and champion FORREC brand.
Required Skills and Qualifications
  • Bachelor's degree in marketing, communications, business, or related field.
  • 3-5 years of experience in B2B marketing, preferably in a medium-sized company.
  • Experience in multi-disciplinary experience design firm is an asset.
  • Strong understanding of digital marketing, SEO, and lead generation strategies.
  • Excellent writing, editing, and communication skills.
  • Proficiency in marketing automation tools and analytics platforms.
  • Experience with event planning and trade show coordination.
Benefits
  • Comprehensive benefits plan.
  • Company matching group retirement savings plan.
  • Flexible hours.
  • A vibrant, creative space in the design hub of Liberty Village.
  • Hybrid work environment.


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