Marketing Specialist, Brand Development
2 weeks ago
Job Summary:
The Marketing Specialist, Brand Development, will provide tactical support for the development and execution of marketing campaigns and programs for the Super Market Division at Loblaw Companies Limited.
Key Responsibilities:
- Support the development and execution of marketing campaigns and programs, including social media content, 360° media, and in-store campaigns.
- Collaborate with cross-functional teams to analyze insights and trends, and own the details in campaign delivery to ensure seamless execution.
- Help execute key business initiatives and campaigns, including branded and store-level social media content.
- Support the brand team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data.
- Coordinate with internal/external agency counterparts and other partners for the review and approval of creative.
- Monitor in-flight campaigns for optimization opportunities and implement decisions.
- Contribute to the post-mortem process, including working with partners to compile campaign performance reports.
Requirements:
- High degree of accountability and strong organization skills.
- Ability to balance delivery for multiple projects and priorities in a fast-paced environment.
- Knowledge of general marketing strategy and business principles, including key performance metrics.
- Knowledge of leading and emerging social media platforms, content trends, and tactics to grow organic reach, engagement, and following.
- Strong oral presentation skills and marketing brief writing.
- 1-3 years of experience in CPG or Retail Marketing environment, supporting marketing campaigns.
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