Marketing Specialist, Brand Development

2 weeks ago


Brampton, Ontario, Canada Loblaw Companies Limited Full time

Job Summary:

The Marketing Specialist, Brand Development, will provide tactical support for the development and execution of marketing campaigns and programs for the Super Market Division at Loblaw Companies Limited.

Key Responsibilities:

  • Support the development and execution of marketing campaigns and programs, including social media content, 360° media, and in-store campaigns.
  • Collaborate with cross-functional teams to analyze insights and trends, and own the details in campaign delivery to ensure seamless execution.
  • Help execute key business initiatives and campaigns, including branded and store-level social media content.
  • Support the brand team in developing the marketing brief, including compiling consumer/business insights and pulling in relevant past campaign data.
  • Coordinate with internal/external agency counterparts and other partners for the review and approval of creative.
  • Monitor in-flight campaigns for optimization opportunities and implement decisions.
  • Contribute to the post-mortem process, including working with partners to compile campaign performance reports.

Requirements:

  • High degree of accountability and strong organization skills.
  • Ability to balance delivery for multiple projects and priorities in a fast-paced environment.
  • Knowledge of general marketing strategy and business principles, including key performance metrics.
  • Knowledge of leading and emerging social media platforms, content trends, and tactics to grow organic reach, engagement, and following.
  • Strong oral presentation skills and marketing brief writing.
  • 1-3 years of experience in CPG or Retail Marketing environment, supporting marketing campaigns.


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