Marketing and Communications Specialist

4 days ago


Guelph, Ontario, Canada Skyline Group of Companies Full time
About the Role

We are seeking a highly motivated and experienced Marketing Specialist to join our team at Skyline Group of Companies. As a key member of our marketing team, you will play a crucial role in developing and implementing marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Develop and execute marketing campaigns to promote our products and services
  • Collaborate with cross-functional teams to align marketing efforts with business objectives
  • Conduct market research and analysis to inform marketing strategies
  • Manage and maintain our brand's online presence, including social media and website content
  • Monitor and report on marketing metrics and campaign performance
Requirements
  • 3+ years of experience in marketing, preferably in a business-to-business (B2B) setting
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP)
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team


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