Senior Digital Marketing Strategist Innovation F/H

7 hours ago

Markham, Ontario, Canada Lenovo Full time
About the Role

We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Lenovo. In this role, you will be responsible for developing and executing comprehensive email marketing strategies to drive customer acquisition, retention, and engagement.

Key Responsibilities
  • Strategy and Planning:
    • Develop and execute strategic email marketing plans to drive customer growth and engagement.
    • Collaborate with cross-functional teams to develop nurturing programs that move prospects and leads through the buying process.
    • Shape and execute the strategic email roadmap, establishing strategies and priorities for the development and enhancement of email content.
  • Campaign Management:
    • Oversee email marketing campaigns from end to end, including marketing calendar management, building workflows, creating automated campaigns, A/B segmentation, targeting, production, and lead nurturing.
    • Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketo.
    • Implement personalization and segmentation strategies to optimize overall email performance.
  • Data Management and Analytics:
    • Owning and curating the marketing database to ensure the org's universe of prospects is constantly growing and highly accurate, automating processes where necessary.
    • Utilizing the toolsets responsible for customer segmentation, augmentation, and data hygiene, ensuring synchronization across the MAP and CRM.
    • Analyzing performance data and recommending optimizations to efficiently meet goals.
    • Maintaining analytics and report insights to internal partners and leadership, developing detailed and summarized reporting on campaign performance.
  • Collaboration and Coordination:
    • Partnering closely across teams to develop visual and copy assets, implement exceptional email content strategy, and meet campaign objectives.
    • Working with outside marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately.
  • Compliance and Best Practices:
    • Ensuring all email marketing activities comply with relevant laws and regulations, including CASL, TCPA compliance, and CAN-SPAM regulations.
    • Supporting optimization strategies that improve user experience and demand generation, using personalization and A/B testing.
  • Customer Journey and Retention:
    • Understanding the different stages of the customer journey and delivering improvements to key metrics.
  • Data and Reporting:
    • Supporting others in the daily use of data systems and ensuring adherence to best practices and company policies.
    • Assisting with reports and data extraction when needed.
    • Working closely with internal teams and supporting agencies to build all marketing reports and required integrations.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience in email marketing and marketing automation.
  • Strong understanding of email best practices and lead scoring methodologies.
  • Proficiency with Marketo Engage.
  • Experience managing and building retention strategies.
  • Knowledge of email environments (Firefox, Safari, and Chrome) and experience with test planning and A/B test strategies.
Preferred Qualifications
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Strong project management skills and ability to work effectively with cross-functional teams.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinker with a keen eye for detail.
  • Excellent written and verbal communication skills.
  • Certification in email marketing or marketing automation.
  • Experience with Microsoft Dynamics 365.
  • Experience with Adobe Experience Manager.
  • Familiarity with HTML/CSS for email template customization.
Estimated Salary

$120,000 - $150,000 per year, depending on location and experience.

  • Senior Digital Strategist

    4 weeks ago

    Markham, Ontario, Canada Astellas Full time

    Astellas Canada is a global pharmaceutical company that values innovation and patient focus. We are currently seeking a Senior Digital Strategist to drive our digital initiatives forward in our agile organization.Job OverviewWe are looking for a highly motivated individual with expertise in digital strategy and execution to join our team as a Senior Digital...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada Kingwave Global Inc. Full time

    At Kingwave Global Inc., we are seeking a highly skilled Digital Marketing Strategist to join our team.About the RoleThis is a full-time, permanent position that requires strong digital marketing expertise and a passion for creating innovative strategies. As a Digital Marketing Strategist, you will be responsible for developing and executing marketing...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CY CAPITAL INC. Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at CY CAPITAL INC. This role will play a critical part in shaping our online presence and driving business growth through effective marketing strategies.About the RoleThis is a permanent position with 30 hours of work per week.The salary for this role is estimated to...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada Sinoman Music Ltd. Full time

    Join Sinoman Music Ltd. as a Digital Marketing Strategist and be part of our dynamic team that delivers exceptional results.About the RoleWe are seeking an experienced Digital Marketing Strategist to develop and implement marketing campaigns across various digital channels, driving business growth and increasing brand awareness.ResponsibilitiesDevelop and...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada LSG Realty Full time

    About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team at LSG Realty. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth and engagement.Job DescriptionDevelop and execute digital marketing campaigns across...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CY CAPITAL INC. Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at CY CAPITAL INC. The successful candidate will be responsible for developing and implementing effective digital marketing strategies that drive business growth and customer engagement.About the RoleThis is a permanent full-time position working 30 hours per week....

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada AQUA TECHNOLOGIES INC Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at Aqua Technologies Inc.

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CYD INVESTMENT INC. Full time

    About CYD Investment Inc.We are a dynamic company looking for an experienced Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and implementing marketing strategies that drive business growth and improve customer engagement.

  • Digital Marketing Strategist

    2 weeks ago

    Markham, Ontario, Canada ZWILLING J.A. Henckels Canada Ltd. Full time

    At ZWILLING J.A. Henckels Canada Ltd., we are seeking a seasoned Digital Marketing Specialist to join our team as a Digital Marketing Strategist.About the OpportunityThis is an 18-month contract position that offers the successful candidate the opportunity to support both our traditional and digital business.You will be an integral part of our efforts to...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CY CAPITAL INC. Full time

    We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at CY CAPITAL INC. This role will be responsible for developing and implementing communication strategies that drive business growth and engagement.About the RoleThe ideal candidate will have a strong background in marketing and experience in developing digital...

  • Digital Transformation Strategist

    4 weeks ago

    Markham, Ontario, Canada Enercare Inc. Full time

    Enercare Inc. is a leading provider of home comfort solutions, and we're committed to making our customers' homes as comfortable as possible.Job Title:Digital Transformation StrategistLocation:Markham - HybridEstimated Salary:$150,000 - $200,000 per yearAbout the Role:We're seeking an experienced Digital Transformation Strategist to play a key role in...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CYD INVESTMENT INC. Full time

    About CYD Investment Inc.At CYD Investment Inc., we are seeking a highly skilled Digital Marketing Strategist to join our team. In this role, you will be responsible for developing and implementing marketing strategies that drive business growth and profitability.Job SummaryWe offer a competitive salary of $60,000 - $80,000 per year, depending on experience....

  • Senior Marketing Strategist

    2 weeks ago

    Markham, Ontario, Canada LSG Realty Full time

    Job Title: Senior Marketing StrategistWe are seeking a highly skilled Senior Marketing Strategist to join our team at LSG Realty. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive business growth and expansion.About the Role:Develop and execute marketing plans to...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CYD INVESTMENT INC. Full time

    About CYD Investment Inc.Our company is seeking a highly skilled Digital Marketing Strategist to join our team in a permanent role. This position requires 1-2 years of experience and a strong educational background.Job DescriptionThe ideal candidate will have excellent oral and written communication skills, be able to work independently, and possess strong...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada CYD INVESTMENT INC. Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at CYD Investment Inc.About the RoleThis is a permanent, 30-hour per week opportunity that requires a minimum of 1 year to less than 2 years of experience in digital marketing.Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies to...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada DREAM HOUSE DESIGN 724 INC Full time

    At DREAM HOUSE DESIGN 724 INC, we're seeking a highly skilled Digital Marketing Strategist to lead our marketing efforts. As a key member of our team, you'll be responsible for developing and implementing comprehensive marketing strategies to drive business growth.About the RoleWe're looking for an experienced professional with a strong background in digital...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada iDriveCareer Human Resources Consulting Canada Ltd. Full time

    About the PositioniDriveCareer Human Resources Consulting Canada Ltd. is seeking a highly skilled Digital Marketing Strategist to join our team.Job DescriptionThis role involves developing and executing comprehensive digital marketing strategies to drive business growth and improve brand awareness.Key Responsibilities:Conduct market research and analyze...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada Computer Talk Full time

    ComputerTalk is a fast-paced, dynamic company that is seeking a highly motivated and skilled Digital Marketing Strategist to join our team.The ideal candidate will have a strong understanding of marketing principles and be able to develop and implement effective marketing strategies to drive business growth.We are looking for someone who is a self-starter,...

  • Digital Marketing Strategist

    4 weeks ago

    Markham, Ontario, Canada Sinoman Music Ltd. Full time

    At Sinoman Music Ltd., we're looking for a talented Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a vital role in developing and executing strategies that drive business growth.We offer a competitive salary of $60,000 - $80,000 per year, depending on experience.About the RoleThis is a permanent...

  • Digital Marketing Strategist for Sustainable Growth

    4 weeks ago

    Markham, Ontario, Canada FUNLAND INDOOR PLAYGROUND Full time

    About the RoleAt Funland Indoor Playground, we're seeking a highly skilled Digital Marketing Strategist to join our team. This is an exciting opportunity to contribute to the growth and success of our business by developing and implementing effective digital marketing strategies.Job SummaryThe successful candidate will be responsible for providing expert...