Director of Global Demand Generation

1 month ago

Mississauga, Ontario, Canada SOTI Inc Full time
Director, Global Demand Generation

SOTI Inc is seeking a seasoned Director, Global Demand Generation to spearhead the development and execution of a forward-thinking demand generation strategy that aligns with the company's long-term growth objectives and sales targets.

Key Responsibilities:

Strategic Planning and Execution:

  • Develop and lead a comprehensive global demand generation strategy that leverages advanced digital marketing channels, tactics, and best practices to drive high-quality leads, nurture prospects, and drive conversions.
  • Collaborate with the senior leadership team to define strategic KPIs and metrics that measure and drive the effectiveness of demand generation efforts.
  • Forge a strong partnership with the sales organization to ensure strategic alignment between marketing and sales objectives, processes, and targets.

Integrated Campaign Leadership:

  • Architect and oversee the execution of sophisticated, multi-channel marketing campaigns designed to generate high-quality leads, nurture prospects, and drive conversions.
  • Leverage advanced marketing automation tools and CRM systems to orchestrate and optimize campaign performance, lead scoring, and pipeline contribution.
  • Ensure seamless integration of brand messaging and positioning across all marketing initiatives, enhancing brand equity and market presence.

Sales Synergy and Enablement:

  • Design and implement robust sales enablement programs, including efficient lead handoff processes, targeted sales training, and the creation of high-value sales collateral.
  • Provide strategic insights and regular feedback to sales leadership on lead quality, campaign impact, and market opportunities.
  • Drive a culture of experimentation through A/B testing and other data-driven methodologies to enhance campaign effectiveness and conversion rates.

Advanced Data Analytics and Reporting:

  • Utilize sophisticated analytics and reporting tools to track, analyze, and optimize campaign performance, lead generation metrics, and overall marketing ROI.
  • Deliver strategic performance reports to the executive team, highlighting key insights, trends, and actionable recommendations for continuous improvement.
  • Continuously monitor and assess industry trends and competitive dynamics, adjusting strategies to maintain a competitive edge.

Leadership and Team Development:

  • Lead, mentor, and inspire a high-performing demand generation team, fostering a culture of innovation, strategic thinking, and continuous improvement.
  • Establish clear performance goals and provide strategic direction, coaching, and development opportunities to team members.
  • Manage strategic relationships with external agencies and vendors to ensure the execution of high-quality marketing initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
  • 10+ years of strategic experience in demand generation, digital marketing, or related roles, with at least 5 years in a leadership capacity.
  • Proven success in developing and executing high-impact demand generation strategies in a SaaS or technology environment focused on B2B sales.
  • Deep understanding of advanced digital marketing channels, tactics, and best practices, including SEO, SEM, content marketing, social media, and email marketing.
  • Proficiency in sophisticated marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Exceptional analytical skills with the ability to translate complex data into strategic insights.
  • Superior communication, presentation, and interpersonal skills, with a track record of influencing senior stakeholders.
  • Strong strategic leadership and team management capabilities, with a focus on innovation and continuous development.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple strategic projects simultaneously.

About SOTI Inc:

SOTI Inc is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster, and more reliable. With SOTI's innovative portfolio of solutions, organizations can trust SOTI to elevate and streamline their mobile operations, maximize their ROI, and reduce device downtime. Globally, with over 17,000 customers, SOTI has proven itself to be the go-to mobile platform provider to manage, secure, and support business-critical devices.

For more information, visit https://www.soti.net/.

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